Ī color scheme in marketing is referred to as a trade dress and can sometimes be protected by trademark or trade dress laws, as is the pink color of Owens Corning fiberglass. Male guests tend to prefer masculine color schemes, while female guests favor feminine color schemes.

In hotel room designs, the relationship between preferences of color schemes and gender was detected. This most typically refers to color patterns and designs as seen on vehicles, particularly those used in the military when concerning color patterns and designs used for identification of friend or foe, identification of specific military units, or as camouflage. Use of the phrase color scheme may also and commonly does refer to choice and use of colors used outside typical aesthetic media and context, although may still be used for purely aesthetic effect as well as for purely practical reasons. The addition of light blue creates an 'Accented Analogous' color scheme. More advanced color schemes involve several related colors in 'Analogous' combination, for example, text with such colors as red, yellow, and orange arranged together on a black background in a magazine article. A basic color scheme will use two colors that look appealing together. Colors that create an aesthetic feeling when used together will commonly accompany each other in color schemes. For example, the 'Achromatic' use of a white background with black text is an example of a basic and commonly default color scheme in web design.Ĭolor schemes are used to create style and appeal.

In color theory, a color scheme is the choice of colors used in various artistic and design contexts. Bank of America Tower is also lit with the red, white and blue color scheme. Celebration with fireworks over Miami, Florida on American Independence Day.

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